Product, strategy, demand, thought leadership
I'm Michael Finn,
a tech enthusiast, a B2B marketing leader, a full-stack marketer, an experienced advisor.
I've spent over two decades helping technology companies grow by pairing deep technical understanding with marketing that works.
A full-stack B2B marketing leader.
I'm a technology enthusiast with over two decades of marketing experience. I use deep technical expertise to plan and run marketing that grows the business.
Marketing leader at
What I do
- 01
Marketing Strategy
Market opportunity, company strengths, competitors, customer segments and targets, resource planning.
- 02
Product Marketing
Value proposition, messaging and positioning, sales collateral, pricing.
- 03
Demand Generation
Contact discovery, lead generation, lead nurturing, events, webinars, landing pages.
- 04
Marketing Operations
Define marketing processes, select and configure the martech stack, measure and report results.
- 05
Sales Enablement
Sales training materials, sales content repository, frequently asked questions.
- 06
Communications
Press, industry analysts, influencers, thought leadership, brand identity, speaking proposals.
Selected work
Samples from product marketing, demand generation and communications projects.
ArenaInfographic (opens in a new tab)
Visual overview of how Arena's product works.
Created the concept and content; worked with a designer on layout.
ArenaBrochure (opens in a new tab)
Product brochure for Arena.
Wrote the copy and guided a designer on layout.
ArenaCase Study (opens in a new tab)
Anonymous customer case study for Arena.
Wrote the copy, created the graphics and designed the document.
ArenaLead Generation Paper (opens in a new tab)
White paper optimized to generate leads from a landing page.
Rewrote a thought-leadership paper and designed the document.
signal | noise marketingMarketing Plan (opens in a new tab)
Sample marketing plan used with freelance clients.
Created for my freelance business.
signal | noise marketingPay-Per-Click Overview (opens in a new tab)
Overview of pay-per-click (PPC) marketing for freelance clients.
Created for my freelance business.
ArenaBrand Guide (opens in a new tab)
Brand guide for Arena.
Guided logo, color and font choices; worked with a designer on the guide.
signal | noise marketingContent Best Practices (opens in a new tab)
Best practices for content marketing, created for freelance clients.
Created for my freelance business.
ArenaMessaging Framework (opens in a new tab)
Messaging and positioning framework for Arena.
Wrote the proposed messaging and positioning and aligned the leadership team.
Press Release (opens in a new tab)
Press release for a client's presentation at an industry event.
Wrote and published the release on PRWeb.
ArenaAnalyst Profile (opens in a new tab)
The Advisory Board Company, which advises the health care industry, published a profile of Arena.
Led the analyst outreach that resulted in the profile.
ArenaPanel Recap (opens in a new tab)
Recap of an industry panel discussion, contributed to Becker's Hospital Review.
Provided the content and worked with a freelance writer.
Let's talk.
Looking for help with B2B marketing strategy, product marketing or demand generation? The best way to reach me is on LinkedIn.
Message me on LinkedIn